Corporate Websites: Your Digital Business Card

A company's website is more than just a digital presence – it is an interactive experience designed to connect users with your brand. It should not only be visually appealing but also clearly convey who you are, what you stand for, and what makes your business unique. To assess whether your website meets these expectations, consider the following points:

User Experience & Functionality

• What impression does the website leave on the first visit?

• Does it evoke positive associations and align with the brand identity?

• Does everything run smoothly, or are there technical obstacles that cause frustration?

• Are the loading times short enough to keep users engaged?
  

Content & Relevance

• Is it immediately clear what sets your business apart?

• Does the website offer valuable and target audience-specific content?

• Are the texts, images, and structures presented in an appealing and easily digestible way?

• Does the language of the website reflect the style of the company's overall communication?

• Can the content be found by search engines?
  

Networking & Integration, Backend

• Does the website lead users to other channels such as social media, blogs, or newsletters?

• Are features like contact forms and newsletter sign-ups integrated?

• Are automations, such as an auto-reply email for form submissions, easily modifiable?

• Is the website management in the backend user-friendly?

• Are interfaces for reporting (e.g., Google Analytics) available?

• Do I have an overview of my marketing activities and traffic?

• Are assistive tools and checklists available in the backend?